Based in London, 100% Design is the UK's leading contemporary interiors event for the contract market, attracting key manufacturers, star designers and major specifiers from the UK and overseas. There is no other show that connects the worlds of architecture and design with innovative, contemporary interior products, creativity and an exciting mix of new and established talent.

This Year the British Council has a 36 square meter stand, to showcase the general information about the International Young Design Entrepreneur Award, pieces from the 2008 edition of the award finalists and most importantly, an exhibit of the pilot project coordinated by the 2007 Venezuelan winner, Sigal Cohen: "Mondongo Experiment", which was developed in collaboration with ProDiseño, School of Visual Communications, its third year 22 students, design teachers Jaime Cruz and Ricardo Santeugini and designers Erika Silvestri and Yillian Crespo, with the support of Ignacio Urbina, Head of the School and Jacinto Salcedo, teacher and conceptual advisor for the whole project.